October 2009

This 4-minute video was designed to recruit new physicians into the Family Practice Residency at Bryn Mawr Hospital near Philadelphia.

The goal of this piece is to demonstrate the intangible qualities of a good work place. The secret is to capture the viewers' potential future co-workers in a natural, believable way and to convey an honest picture of the program.

This is a highly targeted video. Third and fourth year medical students shopping for primary care residencies.