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Throughout my career, I’ve been a hands-on creative director. What I’ve found is that my best work is the result of collaboration with talented people — writers, shooters, editors, composers, designers, programmers, and yes, marketers. To the left is a list of some of the work I’ve directed over the past few years. Roll your cursor over the titles to read a short summary of each project, then click to see the web site or a video clip. |
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A call to exercise
creative director, director/camera
This major initiative included a half-hour television program for physicians (Lifetime Medical Television) and a motivational video for consumers distributed through physicians and community organizations. The idea was simple: just move.
McNeil (Tylenol), MBC
A Corporate Launch
Creative director, director/camera
This series of 20-second spots was conceived to attract the attention of healthcare executives at a large conference. The subject was dense, and they've heard it all before, but Pfizer, Microsoft, and IBM joined forces to give the idea new life. I shot the slick little pieces in my doctor's office with a small digital camera.
Amicore, MBC
Television Documentarywriter, producer, director
This widely seen, award-winning portrait of an 8-person traveling tent circus presents a tight knit group of performers living on the edge as artists in America’s heartland.
National Geographic Explorer
All the news that fits (in 60 seconds)
creative director, writer, director
This series of commercial messages was designed to deliver medical information in easy-to-swallow, pill-sized spots. They ran (and still run) adjacent to network news and magazine programs, which they unabashedly mimic in their photographic, writing, and graphic style.
McNeil Consumer Healthcare, MBC
Documentary style commercialcreative director, director
This “real people” spot was shot on video in a mall and explored the fine line between staginess and documentary verisimiltude. It further developed the information TV approach of Tylenol HouseCall.
Pepcid (McNeil), MBC
A Search for the SelflessDirector/camera
A midwife in Arkansas, delivering the babies of teenagers; an inner city emergency physician addressing the issues of domestic violence; a Native American internist serving the needs of an Idaho reservation. Three moving portraits of dedicated professionals on the front lines of medicine.
Searle, MBC
The human connection
creative director, director/camera
The goal of this 20-minute documentary was to demonstrate and celebrate the work of this division of the National Institutes of Health. Moving, personal vignettes on heart disease, infant respiratory syndrome, and hemophilia show how government funded research changes lives in profound ways.
National Heart, Lung and Blood Institute, MBC
Back to Basics
creative director, director/camera
This educational initiative was designed to raise awareness of the importance of touch in infancy. J & J has spearheaded this effort through its Pediatric Institute — for parents and medical professionals. The video for parents has been widely distributed around the world.
Johnson & Johnson, MBC
Digital Motivation
Director/camera, editor
This completely DvCam production was designed to inspire employees at the Children’ Hospital of Philadelphia toraise the bar on their dedication to accuracy in their administrative jobs.
Children’s Hospital of Philadelphia, Weightman
Developing a Unique Institution
Director/camera, editor
Since its gala opening in November of 2004, the Walter and Leonore Annenberg Conference Center for Medical Education at Lankenau Hospital has broken new ground in educating doctors, some young and some not so young, as well as providing the community with a new, exciting meeting place. This series of videos is designed to raise funds and awareness for this state-of-the-art facility.
Lankenau Hospital, Wynnewood, PA
ADHD Diaries
Director/camera, editor
This multi-faceted video project shows kids and parents with Attention Deficit Hyperactivity Disorder (ADHD) how they can cope with their condition. Three portraits, shot in California, Mississsippi and Virginia in a relaxed, documentary style, lets the kids speak for themselves about a very prevalent phenomenon
McNeil Pharmaceuticals (J&J), Gillespie Advertising
Capturing Great Kids on Video
Director/camera, editor
This program takes inner city kids from up and down the East Coast, puts them in a big house in an affluent Philadelphia suburb, and sends them to Lower Merion High School. The results are truly astounding. This video is intended to recruit new kids, raise community awareness, and gain financial support.
Adventure tourism
writer, photographer, designer
This site has been in operation since October of 2000 and was designed to position Nicaragua as an attractive alternative to Costa Rica for surf tourists. There is apprehension among Americans about travelling to Nicaragua, but this site has proven successful in getting many to overcome their fears.
Ethnographic Spots
Director/camera, Editor, Voiceover
This campaign ran widely in September and October of 2003. Using a one-man-band approach to production, EuroRSCG focused on three families to explore how Stouffer’s food fits into real life.
Nestle’s, Euro RSCG
Health Educationcreative director, director/cameraman
A video for parents that explores how infants and toddlers learn to speak. Accompanied by a monograph on speech and hearing development for physicians. Approved by the American Academy of Pediatrics.
Pfizer, MBC
Holiday greetingsdirector/cameraman, editor
This web-based holiday greeting features the teenagers of Philadelphia Futures. Digital video is edited and compressed into short movie profiles that show the inspiration of these inner city kids.
Video documentary and web sitedirector/camera, editor, web designer
This award-winning 48-minute independent documentary has broken new ground in the exploration of one of this country’s fastest growing, but least known religions, Santerķa.
The web site has become a frequently visited destination. It not only publicizes the video, but has also become a forum for the discussion of religious and documentary issues.
Third World Storefront
writer, photographer, designer
Selling Nicaraguan real estate to Americans isn’t as difficult as it was five years ago, but there are still obstacles. One of them is the competition. This web site has proven effective at expressing the principals’ unique dedication to responsible development near San Juan del Sur (on the southern Pacific coast). It has also paved the way for significant sales. site
