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documentaries that work

Pepcid Profiles

1996

 

As a creative executive at Medical Broadcasting Company, I directed and shot many documentary-style films and commercials.

Back when the heartburn drug Pepcid required a prescription, I made a series of documentary spots — in Miami, Utah, West Philadelphia — whose goal was to get physicians to prescribe the heartburn medication.

Music: Frank Ferrucci

 

ron@stanford-creative.com