 |
||
 |
|
|
|
||||||||||||||||||||||||||||||||||||||||
Documentary style commercialcreative director, director This “real people” spot was shot on video in a mall, and it explored the fine line between staginess and documentary verisimiltude. How do you get a feeling of spontaneity while delivering a highly regulated, group of messages? It further developed the information TV approach of Tylenol HouseCall. Pepcid (McNeil), MBC |
||||||||||||||||||||||||||||||||||||||||
|
|
|
|
|
||||||||||||||||||||||||||||||||||||
 |
||
|
|
|