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documentaries that work

Stouffers Real Life

2003

 

I was hired by NY ad agency Euro RSCG to shoot and direct several short documentaries — they call them ethnographies — that would show how "heavy users" related to the product in their homes. The creative team at the agency loved the little films, and they wanted to turn them into the brand's national commercials. So I shot more families and worked with the creatives to make 30-second spots.

 

Once the spots were all put together, the agency wanted to keep the scratch voiceovers that I had done. I think they had just gotten used to my voice.

 

 

copy: Euro RSCG

ron@stanford-creative.com